RSA to rebrand as Intact Insurance

RSA Insurance today announced it will rebrand and change its trading name to Intact Insurance by the end of 2025.  

From the original Sun Fire Insurance Office established in 1710 through to its acquisition by Intact Financial Corporation in 2021 and beyond, RSA has always embodied Intact’s founding principle of helping people, businesses and society prosper in good times and be resilient in bad times.

Intact Financial Corporation is the largest provider of Property & Casualty insurance in Canada, a leading Specialty Lines insurer with international expertise, and a leader in Commercial Lines in the UK and Ireland. It has grown organically and through acquisitions to almost CAD$24 billion of total annual direct premiums written, with a global team of 31,000 employees.  

To accelerate progress against its strategic objectives, leverage Intact’s deep expertise and unify colleagues around the world, RSA will rebrand to Intact Insurance.  

Charles Brindamour, CEO, Intact Financial Corporation said: “The transformation of the RSA business since it was acquired by Intact in 2021 has been exceptional. Intact has a global footprint with big aspirations for the future and RSA is already a significant contributor. Aligning under the Intact brand is a natural next step in our strategy to strengthen our leading position in Europe, the UK and Ireland.”  

Nadia Côté, CEO Europe and Head of Specialty Lines UK commented "By combining Intact’s outperformance mindset and global capabilities with our deep expertise, strong broker relationships, and rich heritage, we are creating a unified, modern brand that reflects our ambition and competitive edge. Now, as Intact Insurance, we are fully committed to driving the growth of our Specialty Lines business in Europe, with a clear path to outperformance through service and expertise.” 

ENDS